25% OFF SITE WIDE

25% OFF SITE WIDE

Social Media Content Creator

The Role 

We are looking for a seasoned Social Media Content Creator who has proven success across social channels such as Instagram, TikTok & Facebook.  

This person is a strategic thinker and communicator, with a track record of independently producing best-in-class content for social media. The ideal candidate has a passion for fashion & the e-commerce retail space, with expertise in editing and execution. 

This role is part creator and part producer. The individual will collaborate with our in-house creative and social teams to develop original concepts that will captivate our audience and convey our brand's style through social media content, which will be used across various digital platforms. Content will largely be filmed in one of our retail locations.

Our goal is to continue offering valuable, engaging content to our customers – video, photo & graphics – that highlights the Freebird brand and the people within our community. This person knows how to grab viewers’ attention and keep them interested with post after post of creative content that will encourage folks to interact with the brand. They will possess a passion for brand-driven growth, and they will live for creating digital content that retains Freebird’s position as a leading footwear brand. This individual must be comfortable in front of the camera crafting an on-screen presence and following. 

Responsibilities: 

  • Independently develop and execute owned content strategy across socialmedia channels (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.) 
  • Real-time design and execution of social-first assets by channel— including but not limited to video, short-form GIFs/boomerangs/time-lapse, static images, etc. 
  • Collaborate with store teams on content timing and execution. 
  • Help create and drive graphics for the marketing team to support ongoing initiatives as needed. 
  • Stay up to date on new creative trends and insights, and generate ideas on how to best translate these across our social media universe. 
  • Creatively find ways to boost online and sales center traffic, as well as increase customer engagement. Utilize collected and recorded data to better implement marketing strategies. 
  • Maintain brand standards while also developing innovative creative solutions for key communication across digital platforms. 
  • Translate brand strategies into compelling and actionable creative briefs for the internal creative & marketing team. 
  • Monitor & measure the impact of content; refocus efforts as needed. 

Requirements: 

  • 3+ years of Social Media Content experience is required. 
  • Expert in Instagram Reels & TikTok videos - able to prove this experience through past projects/job history 
  • A Bachelor of Arts/Sciences Degree in Marketing, Communications, Business, or a related area is preferred 
  • Experience working for DTC or e-commerce brand preferred 
  • Independent track record of success in a digitally driven creative environment, preferably within e-commerce/D2C fashion brands 
  • Independently manage multiple projects simultaneously while meeting all deliverable deadlines 
  • Knowledge of all aspects of digital content including social media, responsive design, mobile, email, and banners
  • Consumer-first thinkers who understand the power of insights and data to develop campaigns and programs that drive consumer awareness, affinity, and advocacy. 
  • A positive attitude, strong work ethic and the ability to ideate, create and edit independently 
  • Passion for marketing, social media, and promotions 
  • Creative and highly organized, with an eye for detail 
  • Self-motivated and adaptable with the ability to work in a fast-paced environment. Innovative and interested in pushing the boundaries 
  • Act as a brand ambassador, representing the brand’s values and maintaining a consistent brand voice and identity across all social media platforms 

*90-day introductory period before full-time hire – Candidates may work from CO, TX, SC, TN, NV, and GA. Candidates must have access to a Freebird Stores retail location as a significant amount of filmed content will be from a home store location.  

Compensation Range: $24-32 per hour, contract to hire for salary.

Benefits: Medical, Dental, Vision, 401k

 

To apply click "Apply Now" below or send resume & cover letter to HR@freebirdstores.com. Please ensure you specify the role you're looking to be considered for. We can't wait to meet you! 




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